Find out why nobody buys your product.
We find your first potential customers, so you can talk to them and understand what they need.
at your product together and find what is missing.
people who fit your audience, and bring them to your calendar.
with a guide for your case, and AI beside you on the call.
knowledge of what your customers will pay for.
Your last launch got a lot of love and no payments.
This time it will be different.
Five conversations with people who have this problem tell you more than another month of building, and cost less. You hear in their own words why they pay and why they don't.
Fast, and still a guess.
Everyone is kind, and nobody opens a wallet.
You pay to watch people leave, and still don't know why.
Knows nothing about your customers.
Fourteen days, start to decision
Kickoff, 45 minutes
One call with us. We agree who you need to hear from and write the discussion guide together. If we can't see who would pay, we say so and stop here.
We find the people
A week of search. We look for people who already pay for a substitute, check that they really do, and book them into your calendar.
Five conversations
Thirty minutes each, over video. Every call is recorded and transcribed. A no-show is replaced the same day.
Clarity
One table with all five conversations: who they are, what they use, what they said is missing. Every line links to the quote behind it. The decision is yours, and now it rests on something.
| Who | Uses today | Since | What's missing |
|---|---|---|---|
| Dan, solo founder | Notion AI | 8 months | "It summarises. It doesn't tell me what to do next." |
| Priya, PM | Dovetail | a year | "Nobody on the team opens it after week two." |
| Marco, indie dev | ChatGPT + a spreadsheet | 6 months | "I don't trust what it pulls out of my notes." |
All five already pay for a summary tool. None of them has anything that tells them what to do next, and two switched tools last year over exactly that.
Every row links to the recording and the source. You can hand it to a co-founder without a word of explanation.
Straight answers
Do you bring me customers?
No. We bring you five people who already solve this problem, and you find out whether they'd want what you're building. Some answers are "stop". That answer saves you a rebuild.
Who are these people, and how do you find them?
People from your audience who use a substitute today. We find them through review sites for those products, communities where your audience spends time, and research panels. Before anyone reaches your calendar, we confirm they really pay for the thing they say they use.
Why do I run the calls myself?
Because the person deciding should hear it first-hand. You'll have the guide ready and Zernote beside you. Everything around the call is ours.
Why not just use Claude?
Go ahead, it writes a fine guide. It can't find five strangers who already solve this, bring them to your calendar, or sit with you while you talk.
What if nobody pays for anything like my product yet?
Then we won't start a cycle, and your deposit comes back. Worth knowing before the rebuild.
What if my audience is hard to reach, like doctors, CFOs or enterprise buyers?
We tell you at kickoff, with the cost of reaching them, before you commit to the rest.
One cycle. One price. Two weeks.
- Five confirmed participants
- Sourcing, scheduling, participant incentives
- Your discussion guide
- Zernote beside you on every call
- Recordings and transcripts
- One table with all five conversations and the patterns
- A Zernote person in your chat for 14 days
- A replacement for every no-show
Start with a twenty-minute call.
We look at your product together and name the two or three things your audience pays for today instead of you. Then we say honestly whether a cycle makes sense.
If it doesn't, you leave with that answer and we don't start.
Five conversations, one decision, and then you build on something.